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News
Jayne Howarth TheYamYam 22 Apr 10
Forget YouGov, Ipsos-Mori and ICM – a Black Country t-shirt designer has the inside story when it comes to who is leading the General Election opinion polls.
Donato Esposito, from the Bostin Group, has seen a surge in Lib Dem support since he launched his election collection t-shirts a week ago.
The Lib Dem t-shirt, emblazoned with the phrase “I Agree with Nick” – after the oft-repeated comment from David Cameron and Gordon Brown in the first leaders’ debate last week – has proven to be a far more popular seller than garments for the other parties.
According to the Bostin Tee-Poll, Lib Dems are in the forefront, after securing 49% of sales.
The Labour Party’s GB4GB tee has attracted 25%, while the Conservative’s Sack Your MP t-shirt has accounted for 14%. The Green Party’s Worth Waiting For design trails with just 12%.
Donato, who launched his Black Country and Birmingham t-shirt company nine years ago, said he was thrilled with the response to the election collection.
“I love reacting to what people are talking about and these t-shirts have really captured their imagination,” he said.
“Since we launched these, I have been amazed to see how our sales have been mirroring – and surpassing – the official polls.
“What happens after the second and third debates will also be interesting. I’ll be updating the poll on Twitter.”
Business
B'ham Post 29 June 09
West Midland entrepreneur Donato Esposito is gearing up to release his latest online story in the Birmingham and Black Country-themed comic book series Bostin Heroes. The ‘webcomic’ has had so much success that print editions will soon be stocked in Birmingham’s legendary Nostalgia & Comics book shop…